James Lawrence, aka the Iron Cowboy, has achieved the impossible.

People laughed when he shared his plan to complete 50 Ironman distance triathlons in all 50 states in just 50 days. Companies wouldn’t sponsor him. His coach thought he would fail. People criticized him for even trying.

In 2008, James lost nearly all his possessions in the Great Recession. Despite the financial setback, his family of six stuck together, sometimes sleeping on the floor by the fireplace just to stay warm. Together they started a journey that would ultimately lead to one of the greatest feats of physical endurance ever recorded.

Hear how James achieved what others thought impossible. 

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